The great thing about smartphones (and computers in general) is the choices you get. Not just hardware (Galaxy v iPhone), but software and not just an operating system (Android v iOS v Windows). I can use any one of dozens of different browsers for web access. This is great BUT it is also a huge problem. These differences cause inconsistency which makes it really difficult for people. How do people who don't work in tech cope? Do they simply use whatever is on the phone or friends convince them to use? It just seems too difficult!!